Branding Workshop - 23. Feb. 2010

We had a branding workshop in the morning by Phil Heaton.
We have thought of what brand is and why people choose the brand.

"what makes you special, and what your are fomous for"
secial = defining, famous = delivering

[Case of branding for 'wrap & co']

< Business Planning >

What do we do?
Make tortillia wrap sandwiches a 'mainstream' fast food offer
Why do we do it?
To give people everywhere a better alternative to bread sandwiches.
How do we do it?
By offering the best choice and value for money with great customer service

< Brand definition >

Mission
Give people a healthier, tastier choice of fast food.
Vision
To establish WAC as an international brand within 5 years.
Values
Choice, quality, service, excellence
Essence
Revolutionary

< Brand delivery >

Proposition
Do yourself a flavour!
Performance
Food that's better for less bread.
Personality
Fresh, friendly and 'funky'

We also had practical exercise for defining a mission, vision, values, essence the brand. We have got 3 biggest brands in the world - Apple, Google, BBC.
Our group(IDM) did it for Apple.



After that we also created the principle of branding for our business.